Eyewear New York City Store
| Viewtopia Optical

Eyewear New
York City Store

Eyewear New York City Store | Viewtopia Optical

At Viewtopia Optical, we provide New York eyewear that meets your unique vision needs. Our family-owned store takes time to craft custom solutions for every face shape and prescription requirement.

Whether you buy online with our virtual try-on technology or call to meet us in person, we’re committed to exceptional customer service. Our hand-selected frames follow the latest trends while ensuring long-lasting quality. View our collection today and discover why people throughout NYC trust us for their optical needs.

Matsuda+Logo

Made in Japan

Inspired by Gothic architecture, Victorian art, and American jazz, Matsuda opened the door for an international, avant-garde wave of new design steeped in cultural heritage, designed for tomorrow. Unrivaled artistry, innovative design, and a drive for creative exploration for over five decades

SALT. INSPIRED BY NATURES EFFORTLESS BEAUTY

SALT. IS AN INDEPENDENT PREMIUM EYEWEAR BRAND, DEDICATED TO PERFECTING FIT AND ESTABLISHING POSITIVE HUMAN CONNECTIONS THAT INSPIRE. Japanese craftsmanship dates back generations. Handcrafted by artisans using only the best materials available, from premium acetate to Japanese aerospace-grade titanium.

Paul Smith

Paul Smith is Britain’s leading independent design company. His collection includes timeless frames with hidden details that play on Paul’s love of independent design and bold colour. Beautiful frame shapes play with proportion and scale, while bespoke layered acetates draw attention to the artisan production processes. Colorful accents are added to nose pads and temple tips, each style comes with hidden details for the wearer to enjoy. To quote Paul: “The more you look, the more you see.”

Cutler and Gross

Founded in 1969, British luxury eyewear brand Cutler and Gross combines the finest Italian craftsmanship with irrefutably cool style. Ever since its establishment in fashion’s halcyon days, the brand’s signature creativity has been applied to sunglasses and optical frames to create functional and timeless glasses that are design-led. Cutler and Gross frames are uniquely numbered and complete with subtle branding on the inside of the temples

Ray Ban

Not just because of the iconic design, but also for the high-quality materials and the right lenses, Ray-Ban are among the best sunglasses out there. Ray-Ban offers the best quality sunglasses with a classic style. Available in a variety of shapes and colors, Ray-Ban sunglasses are retro style made modern. With polarized lenses and UV protection for your eyes, these sunglasses are built to keep up with you as you move through your day.

Lafont Paris

Lafont eyewear collections all have one thing in common: a subtly rebellious, discreetly avant-garde touch of refinement. Over 200 color combinations and a selection of unique mix-and-match materials: tartan or Liberty print fabrics sandwiched between two sheets of acetate, panther designs, horn, and tortoise shell. Each frame is full of surprises! Independent styling is accomplished through innovative techniques and traditional know-how. Designs, patterns, and colors are all intended to surprise and delight the wearer with effortless chic.

Lindberg

Quality, comfort, and innovation. LINDBERG is known for their level of ingenuity on the verge of the impossible. With a highly specialized team committed to the research and development of new cutting-edge techniques, each LINDBERG eyewear frame is ultra-lightweight and constructed without any screws or rivets. LINDBERG uses responsibly sourced, durable and precious materials including titanium, gold, platinum, buffalo horn, fine wood, and diamonds. LINDBERG eyewear is for the sophisticated minimalist, who puts impeccable design and quality above all else

Masunaga

Masunaga Optical premiered the production of eyeglasses in Fukui, Japan in 1905. The Masunaga collection is a combination of high grade Pure Titanium as well as beautifully hand-polished Japanese Acetate frames, with durable seven barrel hinges and distinctive silver rivets. There are over 200 manual processes involved in making a Masunaga frame, and all these processes are handled in-house, from raw material to production and final finish.

J.F. Rey

J.F. REY is an independent designer of high-end optical and sunglass frames. The brand cultivates a distinctive style and explores aesthetic universes beyond the standard. It places particular importance on precision, finish, and the use of innovative, durable materials. From clean, minimalist lines to vibrant, exuberant patterns, you’ll find an eclectic range of designs in which the generosity of form and color are the order of the day. Every model we design is imbued with our bold vision and our commitment to pushing back the boundaries.

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